For the bold
and the curious
We believe in fitness. In making you feel good and look good.  Unashamed of flexing it, doing it, feeling it.
What we believe in
Put in the work. Get the results.

Who we are

We believe fitness makes you feel good and look good.

Working out, flexing it, releasing those endorphins.

If you're willing to put in the work. We seek to support you achieve your goals.

Our existing range

Pro Ab Roller

We got bored of free body ab workouts.
Wanting something quick, challenging, accessible and more fun. We went with a roller for your abs (pronounced 'aaaabbs').
Plus, easy to include in your workout.

Buy on amazon
For more products, guides & videos
Let us know what you'd like to see us release next. Join our select and limited list of early adopters.
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